THE THEWISECENTS STORY
BORN IN INDIA. RAISED IN VENICE BEACH.
WEAR YOUR TRUE COLORS.
In 1976, Ts opened a boutique on Windward Ave in Venice Beach. He dreamed of designing collections that would blend the worlds of his Indian heritage and Los Angeles home. His family joined him in this dream and launched Thewisecents, meaning the melody of colors in Sanskrit. Just as the Chaudry family found their way showing their true colors, Thewisecents aims to reveal your true colors.
